Yorkshire passion is good for business

Jane Evison

Jane Evison

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Yorkshire Passion, a free customer service training programme, is back for a fifth year and, for the first time, will run in Market Weighton and Driffield.

Created by internationally-acclaimed playwright, John Godber, the course has already been taken by almost 3,000 people and has numerous benefits for businesses, including increased customer satisfaction, increased professionalism and job satisfaction, enhanced company reputation and greater pride in the area and the region.

Course dates for March 2014 are as follows: Monday, 3 March Bishop Burton College – 10am start; Monday, 3 March (Free buffet tea provided); St Johns Methodist Church, Market Weighton – 6pm start; Tuesday, 4 March (Free buffet tea provided) Cass Hall, Driffield – 6pm start; Wednesday, 5 March Hull College – 6.30pm start; Thursday, 6 March Goole College – 1.30pm start; Friday, 7 March The Royal, Bridlington – 10am start

The highly-visual approach to customer service is delivered through theatre, film and entertaining presentations to illustrate the central role people play in delivering quality customer service.

Another important element of the course is to improve delegates’ product knowledge and increase their confidence to promote our area by becoming ambassadors for the region on completion of the course.

Councillor Jane Evison, cabinet portfolio holder for economy, investment and inequalities at East Riding of Yorkshire Council, said: “Tourism plays a vital role in East Yorkshire, providing jobs for thousands of people and bringing millions of pounds into the local economy each year.

“The area has a lot to offer visitors and it is important to make a good first impression in order to keep people coming back for more.

“Customer service is important to any business, but perhaps more importantly to those involved in the tourism sector. By enrolling on a free Yorkshire Passion course, businesses can ensure they are providing customers with the best possible experience, which will benefit not only them but also the wider East Riding.”

Places are free, but limited. To book visit www.visithullandeastyorkshire.com/yorkshire-passion or contact Karen Betts, tourism marketing officer, on (01482) 391522 or email karen.betts@vhey.co.uk

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