Beverley girl Mary Nolan will see herself up in lights after being chosen to star in a brand new national campaign by Coca-Cola GB.
Mary, 21, will appear in advertising around the country to celebrate the 35 year partnership between Coca-Cola Great Britain and the sports charity Special Olympics Great Britain and raise awareness of the Special Olympics GB National Games being held in the city of Bath from August 28, 2013.
The campaign aims to encourage people to attend the Games to cheer on and support the athletes as they compete.
Mary is a keen gymnast and will be competing at the National Games with over 1700 other athletes from around Great Britain.
Mary was chosen to represent artistic gymnastics in the campaign, which stars 12 Special Olympics athletes from around the UK, each representing the 12 different sports which will be played at the Games. They were nominated for their starring role by Special Olympics GB, the charity that provides year-round sports training and competition for people with learning disabilities.
As part of the campaign, Mary was given the full VIP treatment at a professional film and photo shoot in London with renowned sports photographer Graham Hughes, whose past subjects include gold medal winning Olympians Jessica Ennis and Bradley Wiggins and other top sports stars such as Lewis Hamilton and Andy Murray.
The images of Mary will be seen by hundreds of thousands of people as they’ll appear on outdoor poster sites around the country, in the National Summer Games host city of Bath, across the London Underground, in national print advertising and even on the iconic Coca-Cola digital advertising screen in Piccadilly Circus.
But Mary will also be able to see herself in the campaign a bit closer to home too: from 12th August, she will star on a poster site on Hull Bridge Road, Beverley.
Mary also took a lead role in a mini-film to promote the Coca-Cola Great Britain and Special Olympics GB partnership, reciting a line from a poem inspired by the official Special Olympics athlete oath: ‘Let me win, but if I cannot win, let me be brave in the attempt’.
Mary said; “The day with Coca-Cola was fantastic – I had my hair and make-up done and I loved it! I can’t wait to show my friends my poster in Beverley and I can’t believe I’m going to be up in Piccadilly Circus!”
Special Olympics GB uses sport to encourage and empower people with learning disabilities, giving them the chance to train and compete in 24 Olympic sports, have fun, make friends, get fit and build their sense of inclusion and self-esteem.
Coca-Cola GB has been a partner of Special Olympics GB for 35 years since 1978.
“Through donations and fundraising of cash, in-kind product, volunteers and awareness that support Special Olympics programmes and events around the world, Coca-Cola has helped fostered acceptance and inclusion of millions of Special Olympics athletes. In this 35th year of partnership, the Coca-Cola Foundation (the global charitable Foundation of the Coca-Cola Company) granted a substantial sum of money to help stage the Special Olympics GB National Games, which has been spent on helping to subsidise athlete costs, Games infrastructure and a Healthy Athletes health check programme.
Karen Wallin, CEO, Special Olympics Great Britain said; “Our athletes have been given a wonderful opportunity to be a part of Coca-Cola’s campaign. Not only is this raising the profile of our partnership and the forthcoming Games, it will be an experience that will stay with them for the rest of their lives. There’s an open invitation to everyone from Beverley to come to the Games, enjoy the atmosphere and support Mary.”
Jon Woods, General Manager, Coca-Cola GB & Ireland said; “2013 is an exciting year for Coca-Cola GB and Special Olympics GB. Not only are we thrilled to be celebrating our 35th year of partnership but we’re also looking forward to supporting thousands of Special Olympics athletes taking part in the National Summer Games on August 28th. We continue to be inspired by stories of their strength, determination and talent so what better way to commemorate this unique year than by putting them centre stage. Most of all we want to encourage everyone to come down to the Games themselves to help create the best, most supportive atmosphere for the athletes.”
Mary will compete at the Special Olympics National Summer Games in the World Heritage City of Bath from August 28th –September 1st. Admission is free for everyone.
For further information visit www.bath2013.org.uk.
To see the Coca-Cola GB Special Olympic athlete photography and mini-film go to: www.coca-cola.co.uk/special-olympics