District councillors have said they will impose fines on takeaway owners whose customers drop too much litter near their premises.

The pledge comes after a residents' survey suggested discarded food and packaging were a problem in the area.

The Mayor of Driffield, Coun John Pougher, said the town council welcomed the proposals and were working with the East Riding of Yorkshire Council to tackle the problem.

He said: "We do have an issue with littering in certain areas and it is part of community pride to have a tidy, clean looking town."

He added: "I don't think it is a critical issue for Driffield, but there are one or two areas that have a problem."

The commitment to clamp down on littering has been made as part of the East Riding Council's Year Of Promises campaign after a survey revealed two thirds of residents thought discarded food and packaging was a problem in the district.

Businesses which have problems can be issued with a street litter control notice, which can trigger fixed penalty fines of up to £110.

Coun Symon Fraser, the East Riding of Yorkshire Council's portfolio holder for environmental issues, said the public did not want to see fast food wrappers dropped on the streets.

He said discarded cigarette butts were also an increasing concern for the authority. And he warned that they were not afraid to get tough with offenders if necessary.