DRIFFIELD Exposed - a calendar featuring local businessmen and women in the buff - has become a much demanded surprise Christmas gift idea.
Slavering shoppers are clammering to get their hands on a rapidly dwindling number of copies of the calendar.
Half the print run has been snapped up since the calendar was launched a few weeks ago.
The project, which was the brainchild of Lisa An
derson, has even attracted national publicity with one of the photos being featured in a national Sunday newspaper magazine.
Among those who have bared their souls and a lot more besides are Helen Iveson, from Wolds Way Gym, builder Andy Raines, greengrocers Tracey and Andy Rafter, vet Keith Dalby, window cleaner Mally Harrison, Helen Turton from Flowers and Frames, and Ann Salter from Sokells.
Lisa, a local caterer and regular stallholder at Driffield Farmers' Market, who also stripped for a photo, is planning to join a Cancer Research International challenge of Trek for Life along part of the Great Wall of China.
She has a minimum of £3,500 to raise in sponsorship and fundraising so she organised the calendar for 2007, based upon a cross section of people and businesses from the community of Driffield.
The calendar features 24 photographs in total, two for each month - one male and one female.
She said the calendar was selling quickly and people would have to look sharp if they wanted to snap one up as a Christmas present.
"People have already said that if we do another one they would volunteer to be in it," she explained. "The photographer, Mark Titcombe, has also suggested that he might like to do another."
She said that it was unlikely to become an annual event - but they might produce one every other year.
The calendars are on sale at the following locations: Rafters, Sokells, Flowers and Frames, Roger Bentleys, Aldgate Vets, The Beach Hut, Cherry's, F Waites and Son, Mr Moos at Skipsea, the Farmers' Market on December 23, the Wolds Way Gym, Armstrong Massey and from Mally Harrison, the window cleaner.