Driffield Agricultural Society director David Tite believes that as one of the leading farmers' markets in the region there is a responsibility to champion local produce and the monthly cookery demonstrations from pubs and restaurants are the first step towards achieving that.

Mr Tite said: "We have got 15 markets in the East Riding and we have always been classed as the master market in the county.

"We have been running for about eight years and we have always been accessible because we are central to the East Riding.

"In that sense we are the master market so it's our responsibility to promote the local food agenda."

The new look farmers' market will be unveiled on Saturday October 4 kicking off with a live cookery demonstration from the Pipe and Glass Inn, at South Dalton.

On the first Saturday of every month around 2,000 visitors and 40 local producers descend on Driffield Showground, Kelleythorpe where a wide variety of goods can be found including locally reared beef, pork, venison, and game as well as fresh seasonal vegetables and fruit.

Quality jams, chutneys and pickles are also a familiar sight at the market alongside some of the more unusual goods such as organic and natural skin care products.

While the market will include some new aspects, some of the regular attractions will remain the same including the charity buttie hut which has always proved popular with local groups.

Mr Tite said: "The buttie hut is available to all charities or small group organisations as long as they have the necessary certificates in food hygiene and they have a local interest or will be of benefit to the local community."

"We want people to understand that we are an Agricultural Society, but at the end of the day we do help an awful lot of people," he added.

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Hot sandwiches and refreshments are the order of the day at the buttie hut which is a vital source of fundraising for a number of local charities and someone who would agree is Elizabeth Gooch, of the Driffield Miscellany Singers.

Mrs Gooch said: "It's hard work but it's good fun. The best one we did was last Christmas and that's a big one, the atmosphere was great and we ended up singing carols.